Since March 16th we've had pro-bono conversations with many agencies to help in business planning during the pandemic. Conversations covered cash, people, clients, & comms in that order. As time moves on comms and action is essential. I can tell any agency that silence now is not golden. If I look at an agency's profile via website and social media feeds and see nothing about their response to Covid-19 I feel really worried for them. Because silence on the greatest issue to affect a generation implies what exactly? We're no longer in business? We don't know what to do or say? We don't care? None of these are a good look for those whose expertise is communication. Yes, you may be in very difficult circumstances. Or, maybe optimistically you are so busy supporting pro-active clients that it is business as usual. But nothing about this situation is usual. You need to be part of the conversation and demonstrate how you are part of the solution. You owe it to your people, clients and community to explain what you are doing and how you can help. Because the agencies that are communicative, positive and pro-active now are the ones that clients will trust even more and come bouncing back. The offer of a pro-bono conversation is still there - we can kick-start action and support you. Please do get in touch with Angela: angelalaw@everysense.co.uk